Episode 2

Published on:

19th Feb 2024

Learn from Banking Past: Unlocking Tomorrow's LendTech Strategies Today

In this compelling episode of Fintech Confidential's 'Accrued' series on LendTech, host Tedd Huff and co-host Colton Pond sit down with John Maxfield, the insightful founder of Maxfield on Banks. This conversation explores the intricate dynamics of LendTech, the critical importance of understanding the decision-making context in banking, and the transformative role of technology within the industry. John shares his unique approach to studying banking history and its impact on today's banking strategies, offering a deep dive into the challenges and triumphs of banks navigating through crises.

Key Highlights:

  • The Essence of Decision-Making in Banking: Unpacking how personal experiences and a deep understanding of historical context influence banking decisions.
  • Technology's Role in Banking Evolution: A look at how technological advancements are crucial for banks' growth, efficiency, and customer satisfaction.
  • Navigating Compliance in the Banking Sector: Insights into the balancing act between innovation, growth, and the non-negotiable pillar of compliance.
  • The Perennial Pitfall of Chasing Yield: Discussion on the common banking hazard of pursuing yield at the expense of stability, with a nod to recent banking challenges.
  • Learning from Banking History: John emphasizes the value of historical knowledge in shaping banking's future, debunking the myth of a current tech revolution.
  • The Future of Banking: Predictions on digital transformation in banking, emphasizing the ongoing evolution of distribution methods and the critical margin for error in banking decisions.
  • Fintech and Banks: A Synergistic Approach: Encouraging a collaborative rather than competitive approach between fintech and traditional banking to foster innovation and customer-centric services.


  • A nuanced understanding of decision-making contexts is vital for banking success.
  • Technological integration is key to navigating the complexities of modern banking.
  • The banking industry's future hinges on digital adaptation, with a keen eye on maintaining the delicate balance between risk, innovation, and compliance.
  • Historical insights offer invaluable lessons for anticipating and shaping the future of banking.

Also, watch the entire episode on YouTube.


John Maxfield

Maxfield on Banks: https://www.maxfieldonbanks.com/

LinkedIn: https://www.linkedin.com/company/maxfield-on-banks/

Twitter: https://twitter.com/MaxfieldOnBanks

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Support is provided by:

LoanPro - As default rates continue to rise and margins compress in lending, financial organizations are searching for solutions that combine operational efficiency with innovation. Look no further, as LoanPro allows lenders to enhance their origination, servicing, collections, and payments using the foundation of a modern lending core. Check out loanpro.io to learn more about how 600+ financial organizations have modernized their tech stack with LoanPro.

HAWK:AI - HAWK:AI's game-changing approach to compliance. With real-time monitoring, adaptive learning, and advanced AI, it cuts false positives, simplifying your compliance efforts. Upgrade your surveillance with ease. Visit https://gethawkai.com for more intelligent, more effective compliance.

Time Stamps:

00:00 Introduction: Kickoff with an insightful dive into LendTech's future with Tedd Huff and Colton Pond.

01:15 Meet John Maxfield: Introduction to the visionary behind Maxfield on Banks.

03:10 Life Lessons & Banking: A personal anecdote highlighting the influence of life experiences on banking.

06:00 Impact of Experience: Discussing how personal backgrounds shape banking decisions.

08:10 Decision-Making in Banking: Exploring the significance of context in banking strategies.

09:27 Passion for Learning: John Maxfield shares his journey into the depths of banking history.

11:27 Banking History Deep Dive: Insights into Maxfield's unique approach to understanding banking.

14:52 Crisis Navigation: Success stories from banks that triumphed over crises.

19:03 CEO Conversations: The value of direct dialogue with banking leaders.

22:07 Tech in Banking: How technology is revolutionizing the banking sector.

23:31 Growth & Compliance: Striking the perfect balance between innovation and regulatory compliance.

29:50 Compliance's Role: Why compliance is a cornerstone of banking success.

32:34 Growth Strategies: Integrating compliance with growth for banking success.

36:30 Banking Commandments: A look at the foundational principles of banking.

37:11 Common Pitfalls: Identifying the most violated banking commandment.

38:42 Tech Solutions: Leveraging technology to mitigate banking risks.

39:31 Banking's Digital Future: Predictions for the digital transformation in banking.

40:11 Distribution Evolution: The changing face of banking distribution methods.

42:06 Margin for Error: Understanding the criticality of precision in banking.

43:23 Risk & Innovation: Balancing innovation with risk management in banking.

45:05 Fintech Collaboration: Promoting synergy between fintech and traditional banking.

46:33 Tech Revolution Myth: Challenging misconceptions about the current state of banking innovation.

50:50 Customer-Centric Banking: Reflecting on the historical focus on customer service in banking.

55:41 Personalized Services: The future of customized banking solutions.

56:04 Learning from History: How past lessons shape the future of banking.

57:17 Genealogy in Due Diligence: The unexpected tool in banking analysis.

This is a Production of Diamond D3, Media


John Maxfield: John Maxfield, the founder of Maxfield on Banks, brings two decades of banking history exploration to the table, offering a blend of historical analysis and contemporary insights. Through his platform, John aims to equip readers with a competitive edge in understanding banking, from its challenges to its success stories.

About the Hosts:

Tedd Huff is the Co-Founder of Voalyre and the President & Founder of Diamond D3, a consultancy renowned for its expertise in global payments and marketing. With over two decades of experience in FinTech, Huff has played a pivotal role in shaping the industry through his contributions to various startups and established companies, focusing on growth, innovation, process improvements, and enhancing user experience in the complexity of payments.

Colton Pond is a seasoned marketing executive with a strong fintech and financial services background. In his latest role, Colton is the CMO for LoanPro's API-first lending platform, aiming to meet the increasing market demands. His track record includes a significant tenure at Truv, where he led the marketing team to achieve a 300% growth in year-over-year revenue. Colton has also held key marketing and sales positions at MX, Lucid, and HealthEquity, demonstrating his ability to drive success and innovation within the fintech sector.

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About the Podcast

Fintech Confidential
Bringing you the people, Tech, and Companies that change how you pay and get paid.
Entertaining information focused on Fintech industry insights, market trends, news, and life stories from Fintech leaders, thinkers, and doers.

About your host

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Tedd Huff

20 plus year veteran of Fintech, giving merchants and SaaS businesses control over their Payments destiny, global PSP/Payment Facilitator advisor.

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