Episode 40

full
Published on:

9th Jun 2023

Fintech Partnerships Can Make You Financially Invincible! Learn How with Corrine Bartow of MX

Corrine Bartow is the Vice President of Fintech Partnerships at MX, a company that makes data accessible and actionable for everyone. In this episode, she shares her insights on the future of fintech partnerships and how MX is leading the charge in this space.

Three things in this episode that we dive into.

1️⃣ Corrine's perspective on the future of fintech partnerships and how MX is shaping this landscape.

2️⃣ The recent partnership between MX and LoanPro to deliver enriched financial data using MX's Data Engine into LoanPro's loan management platform.

3️⃣ How this partnership will enable financial institutions, fintechs, and B2B/B2C lenders to unlock new data-driven insights and deliver differentiated credit products.

Also, watch the entire episode on youtube.

https://youtu.be/pFk8balMVNM

Links:

MX

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Time Stamps:

Building Successful Partnerships [00:00:00]

The guest talks about her experience in building successful partnerships and the importance of having a long-term view.

Types of Partnerships with MX [00:06:02]

The guest discusses the different types of partnerships that MX has, including product partnerships, implementation partners, and co-selling programs.

Opportunities for Growth in Fintech [00:09:58]

The guest talks about the opportunities for growth in the fintech industry in the next five years, particularly in creating a more cohesive and streamlined financial journey for consumers.


The Future of Financial Services [00:10:29]

The guest discusses the future of the financial industry and how it will change in the next 5-10 years.


Partnerships in Fintech [00:14:37]

The guest talks about how financial institutions and technology partners can work together to provide better, more cohesive experiences, and how MX approaches building successful partnerships.


Data in Financial Services [00:19:17]

The guest discusses the challenges of dealing with various levels of depth and quality of data in the financial industry and the need for a single identity to take with you through financial experiences.


Stitching together data [00:21:18-00:25:26]

The speakers discuss the challenges of using data to validate identity and how to stitch together different data sources to create a complete picture of a customer's identity.


Partnerships and collaboration [00:26:56-00:29:55]

The speakers talk about the importance of partnerships in the fintech industry and how AMEX approaches building successful partnerships. They also discuss the need for collaboration and honesty in partnerships.


Complexity in the industry [00:29:59-00:30:45]

The speakers discuss the complexity of the fintech industry and the challenges of simplifying it. They also talk about the proliferation of ideas and solutions in the industry.


Building Successful Partnerships [00:31:44]

The guest talks about the importance of building partnerships that make a positive impact in the world and how it has been successful in her career.


Importance of Mission Alignment [00:33:15]

The host and guest discuss how mission alignment impacts the partners and how it is important to prioritize partnerships that meet the criteria.


Hope for Attendees [00:36:28]

The guest expresses her hope for attendees to go home with pure optimism and pride in being a part of the event.

This is a Production of Diamond D3, Media

ABOUT:

Corrine Bartow: Corrine Bartow is the Vice President of Fintech Partnerships at MX. She is a seasoned professional in the fintech industry and is passionate about leveraging technology to create better financial experiences for consumers.

MX : MX Technologies, Inc., a leader in Open Finance, makes data accessible and actionable for everyone. MX is building the largest open finance ecosystem to help drive innovation and improve experiences through secure and reliable access to financial data. MX combines trusted open finance APIs with enhanced financial data to quickly and securely connect to and verify data for hundreds of use cases, including account opening, money movement, and underwriting.

Tedd Huff: President & Founder of Diamond D3, a professional services consulting firm focused on global payments and marketing. He is also a video podcast host and producer of Fintech Confidential and Head of Corporate Strategy at Corvia. 

Over the past 24 years, he has contributed to FinTech startups as an Advisory Board Member, Co-Founder, and Chief Experience Officer, providing strategic and tactical direction for Global Payments OpenEdge, Heartland Payments, Nuvei, and TSYS, among others, focusing on growth while delivering innovation, process improvements and user experience-driven value to simplify the complexity of payments.

Diamond D3, Media: A media creation, management, and production company delivering engaging content globally

Transcript
Corrine Bartow | MX:

When I look at my career and I look back over the

Corrine Bartow | MX:

partnerships that, um, I've built, the ones that were most successful were

Corrine Bartow | MX:

the ones that were making a positive impact in the world in some way.

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The most common cause of bad customer

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experience isn't that high tech.

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It's embarrassingly simple.

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Yep.

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It's answering questions.

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In e-commerce, it's really easy to get bogged down with common question.

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Whether that's where's my package, how do I return or exchange this item,

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Welcome to FinTech Confidential, bringing you the people, tech and companies

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that change how you pay and get paid.

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Corin, welcome so much to the show.

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Thank you for having

Corrine Bartow | MX:

me.

Corrine Bartow | MX:

It's great to be here.

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So with mx.

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Having the mission of empowering the world to be financially strong, and

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then doing that through over 13,000 financial institutions, fintechs,

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credit unions, all that fun stuff, empowering over 85% of the digital

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banking solutions in the marketplace.

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Not only that, but they're touching over 200 million customers every single day.

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I find it really interesting that you're bringing 25 years worth of

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experience to the, to the business and everything from engineering to

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marketing to sales channels, alliances.

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It's a really broad spectrum, but the thing that I really thought was

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interesting was the fact that you've specialized in building ecosystems and

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partner programs now with, you have a degree in electrical engineering I do.

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And a marketing certifi.

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tell me how in the heck did you end up falling into

Corrine Bartow | MX:

Defend Tech ? Well, it's funny and yes, I started

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out my career as an engineer, so that was a very long time ago.

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And, um, at least a couple weeks ago.

Corrine Bartow | MX:

A couple weeks ago.

Corrine Bartow | MX:

Yeah, exactly, exactly.

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I always joke with my friends that I graduate college with, that we've known

Corrine Bartow | MX:

each other for at least five years.

Corrine Bartow | MX:

Um, But I, I did start out my career as an engineer and I was in telecommunications

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and I stayed in telecommunications.

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As I left engineering, went into marketing and sales and just landed

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in channels and alliances there.

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And what I loved about that is you can imagine coming from.

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A technical background coming into a customer facing environment is

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that, uh, you really are problem solving all the time and you're

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doing so with a long range view.

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You really want your salespeople focused short term, and I was not good at that.

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And so, although I bounced back and forth between direct sales and and

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alliances, that was my specialty and that's what I really love.

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I love building the engines that create levers for growth.

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And I've been.

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You know, first in telecom, like I said, and then at one point I started

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selling telecom equipment to banks and cr, you know, just nothing to do with

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their business, but they needed to talk to each other by phone as well.

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So you can tell how far back we're going.

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And then from there into what used to be called customer communications, which

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was helping banks communicate with the customers, helping insurance companies.

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Produce the policy out of their core systems.

Corrine Bartow | MX:

And that eventually evolved into me, um, for a little while doing a consulting

Corrine Bartow | MX:

thing where I was helping companies learn how to do channels, alliances.

Corrine Bartow | MX:

I started.

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Advising a couple of fintechs just in New York and that whole thing started growing.

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

down near the Flatiron.

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And so I had a couple of of clients and I eventually went

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to work, um, back in FinTech.

Corrine Bartow | MX:

And that was really only about five years ago, so Oh, wow.

Corrine Bartow | MX:

Relatively early.

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Yes.

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Uh, fairly recent.

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Yeah.

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Recent.

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It's only been in FinTech for about five years.

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Um, one of the, one of the.

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interesting parts about it for me is how much, when you're at a

Corrine Bartow | MX:

distance, I always joke, you know, I'm gonna sell software to banks and

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they're just gonna make more money.

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That doesn't sound inspiring to me.

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But as I was, um, in my last company working and partnering with mx, I thought,

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my gosh, you know, we talked about the nobility and banking, you know, Brandon

Corrine Bartow | MX:

DeWitt's, um, Uh, got a great, great, um, conversation that he's had in multiple

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places, and I know there's recordings out there, but that really spoke to me.

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And so here I am and I love what we're doing and I love the, what we're building.

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And I feel like that, um, mission to empower the world

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to be financially strong.

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And of course every company has a mission.

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I love that we live it and we mm-hmm.

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are sincere.

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And, um, I'm not going anywhere.

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It's, it's just a lot of fun here.

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So, although it's been a relatively

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short journey in FinTech, what.

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, is the biggest lesson that you've learned so far during this journey?

Corrine Bartow | MX:

I think what I've learned, and this is coming from

Corrine Bartow | MX:

never having really been in the core of banking, is that there is this

Corrine Bartow | MX:

large wave of change happening in this industry, and it's a wave of going from

Corrine Bartow | MX:

these vertically integrated systems.

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To really an ecosystem of building blocks that allow people to

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reimagine how finance can happen.

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And it's the, the, the ability to bring these different building

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blocks together that's creating opportunity in our industry and is

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giving us that chance to empower the world to be financially strong.

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Because we can do things that we couldn't do before, and not just

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us in the industry, but even those clients we're serving that are not

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traditionally financial related.

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. Tedd Huff | Fintech Confidential: I

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to partnerships and there are so many different kinds of partnerships.

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

, what are the types of partnerships?

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that really work well

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with mx.

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So quite a lot.

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We do a lot of different types of partnering and I think, um, if we

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didn't, um, it would be a lot less successful for us and for our clients.

Corrine Bartow | MX:

So we work with third parties to help us build better products.

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We have product partnerships.

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Those don't fall within my domain.

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We have somebody in product that does run those.

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But that's a really important part of building an ecosystem is pulling those

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pieces together, those things that we don't need to do ourselves or better.

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Done by others, pulling them into the ecosystem.

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When we talk about the part of the partnerships organization I'm in, in

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the ecosystem pieces that, that my team and I are responsible for, it's really

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those outbound go-to market pieces and we have partners that embed some piece

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of our technology in their product.

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We have partners that are reselling and doing a lot of joint, go to

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marketing and um, selling cos.

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Programs with us.

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We have implementation partners that are helping us help our

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clients to build out, um, unique solutions and very differentiated

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products for our common customers.

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So we have a wide array of partnerships, both from a style of

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partnering and the businesses that they do and the types of solutions

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that they're bringing to bear with

d Huff | Fintech Confidential:

having external partners the relationship

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can be very finicky sometimes.

d Huff | Fintech Confidential:

Mm-hmm.

d Huff | Fintech Confidential:

how, tell me how MX develops the partnerships in a way that gives

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the best experience overarchingly

Corrine Bartow | MX:

So, . Earlier on in my, in my partnering career, I took over

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a partnership organization at a company, um, and they had 40 signed partners.

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And the first thing I discovered was the person who was running

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partnerships before me was paid for signing partner agreements.

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Wasn't say , wasn't paid for any kind of success out of those agreements,

Corrine Bartow | MX:

just for signing the agreements.

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And so we called those Barney agreements like, I love you.

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You love me, right?

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Just the point of the partnership was to put a logo on a page

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somewhere and really had nothing to.

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do with What customers needed from those, those variety of

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companies, that does not work.

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What I think is really critical in developing any kind of ecosystem is you're

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building something for a reason and you're choosing your partners because A, they're

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aligned in cultural ways and technology works together, and you have common target

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customers that need the combination.

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Those, those combinations are important to the.

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and then you need to prove it.

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And so very frequently in our partner journey, we start with, let's find

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some customers, not with an agreement.

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Not with any kind of planning, but let's find some customers where we

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together can make an impact and let's let that be what we learn how and

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what we need to focus on as partners.

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It always evolves, and your first guess of what might be right might not

Corrine Bartow | MX:

always be the best, but because we're building partnerships that are very

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responsive to specific needs of common.

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we're able to say, we've got something here that is valuable to the market and we

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know how to communicate that value early.

Corrine Bartow | MX:

And it's really, these partnerships aren't always one-to-one.

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We have some case studies, there's three or four participants that takes to Oh wow.

Corrine Bartow | MX:

To help bring a customer to success and having that, those little mini ecosystems.

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On behalf of a customer working well together.

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It's just all about communication, about staying in aligned.

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You line objectives at the beginning.

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You check, make sure you're on the, the right path.

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You learn something along the way, um, and, and you, and you drive value that

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that is realized for, for a customer.

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And then repeat

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with going to the partners with

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saying, let's find customers together.

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Mm-hmm.

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to really prove this out.

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that lends itself to partnerships being a primary driver of growth for mx.

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Tell me about what you see as the opportunity ahead for both mx.

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and the partners over say the next

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five years.

Corrine Bartow | MX:

Sure, sure.

Corrine Bartow | MX:

I think we're in a market that is.

Corrine Bartow | MX:

Well, if you think a little bit about where we are and if we can just step back

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and talk a little bit about where we are.

Corrine Bartow | MX:

Mm-hmm.

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and how fantastic we're servicing consumers Financial journeys.

Corrine Bartow | MX:

Right.

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If you think about it, there's all this technology and there's all

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this innovation happening and really cool things are getting built, but.

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the standpoint of most consumers, it's become disjointed and confusing.

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And so here we have all this great stuff happening.

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In a lot of ways consumers are worse off, not better off because they don't

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know how to navigate it all and they don't know how to bring it together.

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And so I think, um, we are on a journey.

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as an industry to sort of take the pieces apart and put them back together.

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And if anybody tells you that they know how those are gonna come back

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together, I would challenge them.

Corrine Bartow | MX:

Right?

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I, I live through the.com changes, you know, they're nothing about, this

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is predictable, unfortunately, but it is exciting and it will happen.

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What we can predict is 10 years from now, Our financial, our relationship

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with our finances and our money is gonna be totally different than it is today.

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In order to get there, we have to take the shackles off of ideation and

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creation, but we also have to keep in mind that the consumer is at the

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center of this or the s and b owner or.

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Whoever that, that customer might be the end user of all these services.

Corrine Bartow | MX:

And so when we're, when we're choosing partners, we're looking for

Corrine Bartow | MX:

those, when we say mission aligned, they're focused on that consumer.

Corrine Bartow | MX:

They, along with us, believe wholeheartedly that the

Corrine Bartow | MX:

consumer owns their data.

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That they should have easy access to the data.

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They should be able to bring it with them.

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They should be able to make sense of it, and the solutions that are being

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brought to bear for that consumer should be making their lives easier

Corrine Bartow | MX:

and helping them navigate this.

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That might mean sometimes, in some cases with embedded finance, the,

Corrine Bartow | MX:

the fact that it's finance completely disappears from the consumer's awareness.

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In other cases, it may mean that consumers are constantly

Corrine Bartow | MX:

on a, an educational journey.

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Their main providers.

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And I think as we look at these changes in what's gonna happen, you know, clearly

Corrine Bartow | MX:

open banking is the facilitation of that and having good stewards of the consumer's

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journey is at the center of this.

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And the, uh, winners who are not predictable are gonna look

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something like a bank and something like a FinTech in the end.

Corrine Bartow | MX:

Um, and it's going to be different than anything that

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I think we can imagine today.

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If you leave that and you say, okay, we believe that, and this is a five or a

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10 year journey, or maybe it's longer.

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I don't know how long after the com cash it took for us to buy most

Corrine Bartow | MX:

things online, but it was a lot.

Corrine Bartow | MX:

Right.

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So if you think of that transition of.com came around, it was everything.

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Everybody invested in it and then it just crashed.

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How long did it take to become ubiquitous in our lives and become what it is today?

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It was a lot of years.

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And so if you think of where we are on the banking journey, if you say that

Corrine Bartow | MX:

model exists, , it's gonna go through the hype cycle and it's gonna come

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crashing down and it's gonna recover.

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One thing we can control and influence is how compressed we make that timeline.

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How fast can we get to that steady state where we are actually improving

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consumers lives in a way that is.

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More accessible to them than what we're doing today.

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You've got early adopters today and they're doing all kinds

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of fun things with technology.

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Ensure there's millions of them, but there's hundreds of

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millions of consumers, right?

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And so I think we need to, to really just let our journey unfold, but we need to.

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purposely go through it and intentionally go through it.

Corrine Bartow | MX:

Does that

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make sense?

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No, it totally makes sense.

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And you, you, you skipped ahead.

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I don't know how you read my next question, so I'm gonna circle back

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around just to make sure that we, we hit on this and I get, cuz you, you

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mentioned something that, that is really important and I think this is.

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One of the things I see being a huge benefit of, of what MX offers

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is the fact that the financial ecosystem, is so fragmented, just

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disjointed, disconnected, super siloed, and it doesn't lend itself to.

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Easily give the consumers or the businesses a way

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to see their money, right?

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The way to use their money, a way to track their money and heck,

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even a way to grow their money.

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And so what I was, what I'd like to understand from you is how can.

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financial institutions and technology partners work together to provide

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better, more cohesive, more seamless experiences when partnering

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with mx.

Corrine Bartow | MX:

So I think what we see today, and we see it in maybe

Corrine Bartow | MX:

small segments, is we see organizations coming together to serve a specific.

Corrine Bartow | MX:

community That has something in common.

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Sometimes it's demographic.

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It's very often a demographic that is either underserved

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today or poorly understood.

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And in that we're starting to see the seeds of pulling the pieces together to.

Corrine Bartow | MX:

really solve a very specific problem.

Corrine Bartow | MX:

And so for some communities, let's say it's some kind of IMI immigrant

Corrine Bartow | MX:

community, maybe they don't have credit, they have no files.

Corrine Bartow | MX:

It's really hard for them to have any kind of, of lending experience here in the us.

Corrine Bartow | MX:

Um, also might mean that they have obligations or an interest

Corrine Bartow | MX:

in sending money abroad, right?

Corrine Bartow | MX:

So we see.

Corrine Bartow | MX:

Early fintechs who have great ideas about how to build something specifically

Corrine Bartow | MX:

for, to solve those specific use cases for this very narrow audience.

Corrine Bartow | MX:

And so I think those are the first steps of what we need to expect to see.

Corrine Bartow | MX:

And I don't think that that's something we can skip, but

Corrine Bartow | MX:

it doesn't scale necessarily.

Corrine Bartow | MX:

and it is not easy to necessarily always reach those audiences.

Corrine Bartow | MX:

So you've got a great idea on how to serve them, but how do you

Corrine Bartow | MX:

drive adoption and how do you, how do you make it more ubiquitous?

Corrine Bartow | MX:

They've gotta be able to find you, and it's a noisy world.

Corrine Bartow | MX:

It's hard to find the products you need and and to understand them.

Corrine Bartow | MX:

So I think when I think about the partnerships we're doing today, the

Corrine Bartow | MX:

partnerships we're doing today that serve these use cases are really

Corrine Bartow | MX:

about what we all need to learn.

Corrine Bartow | MX:

Mm.

Corrine Bartow | MX:

but I don't think that in the end, the financial ecosystem

Corrine Bartow | MX:

is gonna be that fragmented.

Corrine Bartow | MX:

I think what you said is correct.

Corrine Bartow | MX:

There's gonna be some kind of consolidation.

Corrine Bartow | MX:

So in the end, as a consumer coming in, we're gonna be able to hopefully

Corrine Bartow | MX:

find our way to the services we need without having to go to

Corrine Bartow | MX:

different places for each service.

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

Right?

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

, that's.

Corrine Bartow | MX:

, not many of us are able to navigate that.

Corrine Bartow | MX:

We work in the industry and a lot of us have trouble with it.

Corrine Bartow | MX:

Right, exactly.

Corrine Bartow | MX:

And so when you look at like, you know, a a, a neobank or somebody servicing a

Corrine Bartow | MX:

very small audience, and yes, they, you know, they attract a reasonable number

Corrine Bartow | MX:

of consumers that stops at some point.

Corrine Bartow | MX:

That's just stuck.

Corrine Bartow | MX:

And how do you expand that?

Corrine Bartow | MX:

And I think that's where we're seeing, you know, some, some of our

Corrine Bartow | MX:

customers and our partners starting to talk to each other about some

Corrine Bartow | MX:

kinds of, of simplification of that.

Corrine Bartow | MX:

But I think we're doing what we have to do today, which is, is figuring out

Corrine Bartow | MX:

what are those services, what are the things that individual sub supplements.

Corrine Bartow | MX:

It's almost everyone.

Corrine Bartow | MX:

We used to talk about the the marketing to a audience of one.

Corrine Bartow | MX:

We don't really do that so much anymore, , but at one point that was what we did.

Corrine Bartow | MX:

I think this is kind of like that we're marketing to audiences of one,

Corrine Bartow | MX:

but you have to have lots of ones to really have a sustainable business.

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

. And so at some point we need to bring those things back together as an.

d Huff | Fintech Confidential:

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d Huff | Fintech Confidential:

I would love it to be to a point where I go to one place and I

d Huff | Fintech Confidential:

don't have to reapply for the same loan over and over again, right?

d Huff | Fintech Confidential:

With slightly different data here and there.

d Huff | Fintech Confidential:

and really as it, like, I love data.

d Huff | Fintech Confidential:

I love figuring out what you can do with data, how it can be used, how

d Huff | Fintech Confidential:

it can be leveraged, how you can get insights into things by using data.

d Huff | Fintech Confidential:

And you know, I I I look at data as being more of a gold mine

d Huff | Fintech Confidential:

versus a stack of gold bars.

d Huff | Fintech Confidential:

Right.

d Huff | Fintech Confidential:

Which means that it's dirty, it's, it's nasty, it's in it, it's you just.

d Huff | Fintech Confidential:

It takes a lot to really clean it, to make it so that it looks pretty to

d Huff | Fintech Confidential:

polish it up, to present it in a way.

d Huff | Fintech Confidential:

Right.

d Huff | Fintech Confidential:

That that is usable.

d Huff | Fintech Confidential:

I'm curious, from your perspective, working with all of these

d Huff | Fintech Confidential:

partners, how are they dealing with the various levels of.

d Huff | Fintech Confidential:

depth of data as well as quality of data.

Corrine Bartow | MX:

That's a really good question.

Corrine Bartow | MX:

And I think, um, you know, MX is known for having really good data

Corrine Bartow | MX:

enrichment, really good data cleaning.

Corrine Bartow | MX:

Right?

Corrine Bartow | MX:

I ask the question, , yes.

Corrine Bartow | MX:

But the data we're cleansing and enriching and making actionable

Corrine Bartow | MX:

today is a piece of the puzzle of all the data about the, the consumer.

Corrine Bartow | MX:

And so we are, we're not touching the credit file or the

Corrine Bartow | MX:

credit history today, right.

Corrine Bartow | MX:

We're we may be.

Corrine Bartow | MX:

Show you your credit score, but that data is separate.

Corrine Bartow | MX:

It doesn't go through our data engine, it goes through somebody else's data engines.

Corrine Bartow | MX:

So people out there are trying to stitch these pieces of data together to top it

Corrine Bartow | MX:

off because there is rightly good privacy concerns, some kind, stitching that data

Corrine Bartow | MX:

together, knowing it's you, is hard.

Corrine Bartow | MX:

And in fact where some companies today do that really well out.

Corrine Bartow | MX:

The web, um, they're getting clamped down and being told you can't do that, right?

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

. So we wanna be able to pull data together in a way from different sources

Corrine Bartow | MX:

that represents you and is usable for whatever it is you're trying to do.

Corrine Bartow | MX:

And I think that the, there's some conversations today, we're

Corrine Bartow | MX:

nowhere near having this concept of a single identity that you take

Corrine Bartow | MX:

with you through these experiences.

Corrine Bartow | MX:

I think that that single identity, you know, some people

Corrine Bartow | MX:

point to your cell phone number.

Corrine Bartow | MX:

It's the one thing that is almost uniquely individual, right?

Corrine Bartow | MX:

Like, yeah.

Corrine Bartow | MX:

But if you look at my cell phone bill, there's three phone numbers there,

Corrine Bartow | MX:

and they all say Corin Bartow, right?

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

. They're not all Corin Barto.

Corrine Bartow | MX:

One of them is my daughter.

Corrine Bartow | MX:

One of them is.

Corrine Bartow | MX:

My husband.

Corrine Bartow | MX:

So, uh, so, so it's not perfect, right?

Corrine Bartow | MX:

It also isn't connected in any way to either their financial lives.

Corrine Bartow | MX:

Right.

Corrine Bartow | MX:

Um, and it's barely connected to mine, right?

Corrine Bartow | MX:

So I think there is a lot of opportunity, you know, certainly the

Corrine Bartow | MX:

data that we do, touch and cleanse.

Corrine Bartow | MX:

I think that's really, really useful for lots of.

Corrine Bartow | MX:

kinds of financial use cases we talk about today.

Corrine Bartow | MX:

Things like, I have a thin file, or, um, I've been making my rent

Corrine Bartow | MX:

payments forever, but I don't really have a great credit score.

Corrine Bartow | MX:

I'm really likely to pay back alone.

Corrine Bartow | MX:

But how are, how does somebody know that, right?

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

, it's in this transaction data, there's a lot of opportunities to use data

Corrine Bartow | MX:

today in ways that are very healthy, but it's segments of data, and so

Corrine Bartow | MX:

I think what you're asking is how do you stitch that data together?

Corrine Bartow | MX:

and bring it with me as an individual so I don't have to readmission subsets

Corrine Bartow | MX:

of the data for a different purpose.

Corrine Bartow | MX:

I just say, this is who I am.

Corrine Bartow | MX:

Here's my N F T that proves it.

Corrine Bartow | MX:

I'm Ted Huff and so, uh, give me a loan or help me buy this car, or whatever

Corrine Bartow | MX:

it is that you're looking to do.

Corrine Bartow | MX:

Right.

Corrine Bartow | MX:

Is that, when

Tedd Huff | Fintech Confidential:

:

are you're going?

Tedd Huff | Fintech Confidential:

:

Yeah.

Tedd Huff | Fintech Confidential:

:

Well that, not only that, but just when you look at it from a

Tedd Huff | Fintech Confidential:

:

technology partnership aspect.

Tedd Huff | Fintech Confidential:

:

, you know, you're, you're gonna get different layers and levels of data.

Tedd Huff | Fintech Confidential:

:

Mm-hmm.

Tedd Huff | Fintech Confidential:

:

, you know, if you look some of the, um, you know, I, I've worked with

Tedd Huff | Fintech Confidential:

:

credit bureaus a lot, and you can pull one report that has the same

Tedd Huff | Fintech Confidential:

:

name that gets you 20 pieces of data.

Tedd Huff | Fintech Confidential:

:

as one that has the same name that gets you 200 pieces of data.

Tedd Huff | Fintech Confidential:

:

That's right.

Tedd Huff | Fintech Confidential:

:

And the only way you know that you didn't get the right one is when

Tedd Huff | Fintech Confidential:

:

you look at the data that's there.

Tedd Huff | Fintech Confidential:

:

Right.

Tedd Huff | Fintech Confidential:

:

And how are partners, how are you seeing partners deal with that?

Tedd Huff | Fintech Confidential:

:

that in some cases lack Lack of depth.

Corrine Bartow | MX:

Lack of depth.

Corrine Bartow | MX:

So, um, and there's two reasons why you might see different data, right?

Corrine Bartow | MX:

It might still be you, but you've got a different score model.

Corrine Bartow | MX:

So one might be vantage score three and the other F oh eight or whatever, right?

Corrine Bartow | MX:

So there's different data.

Corrine Bartow | MX:

And right now institutions that are making lending decisions, typically their systems

Corrine Bartow | MX:

are tied to that original score model.

Corrine Bartow | MX:

So being able to use different data is really hard.

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

. And so just moving from.

Corrine Bartow | MX:

One score model to the next one.

Corrine Bartow | MX:

That's an evolution and is an improvement, is hard for them.

Corrine Bartow | MX:

Nevermind something with totally different data.

Corrine Bartow | MX:

So that's one problem.

Corrine Bartow | MX:

The other is you may not be the only Ted Huff that lived in whatever city you lived

Corrine Bartow | MX:

in, and so how do you ensure the identity?

Corrine Bartow | MX:

So let's take the first one.

Corrine Bartow | MX:

The first one is, , how do you move through score models?

Corrine Bartow | MX:

This is where I think the innovation happens sometimes outside of the

Corrine Bartow | MX:

traditional institutions, but eventually either comes back to them

Corrine Bartow | MX:

or replaces them and not predictable.

Corrine Bartow | MX:

But I think we're seeing a number of partners that are using, uh, the identity

Corrine Bartow | MX:

data that you can get out of an account.

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

with traditional K Y C to validate that they have the right person.

Corrine Bartow | MX:

And because the, I think FinTech has opened up a lot of new

Corrine Bartow | MX:

opportunities for fraudsters.

Corrine Bartow | MX:

Attempt to play.

Corrine Bartow | MX:

That's becoming harder to do.

Corrine Bartow | MX:

And we see some partners that are, um, getting really creative about

Corrine Bartow | MX:

how to pull these things together.

Corrine Bartow | MX:

And we even have one partner that is really using this concept that once I

Corrine Bartow | MX:

know who you are, I do know who you are.

Corrine Bartow | MX:

Right.

Corrine Bartow | MX:

The bank that you're applying for a loan at, or the new FinTech

Corrine Bartow | MX:

you're opening account with still doesn't know who you are, but I do.

Corrine Bartow | MX:

And they're creating a way to sort of federate that inde identity.

Corrine Bartow | MX:

Okay.

Corrine Bartow | MX:

And yet still meet all the compliance requirements.

Corrine Bartow | MX:

And they're doing that through this idea that once they've authenticated you,

Corrine Bartow | MX:

Then they can reauthenticate you and you can keep adding more data to that.

Corrine Bartow | MX:

So as you go from place to place and you start adding, maybe the first

Corrine Bartow | MX:

place you experience them, you don't, you don't need a, a driver's license.

Corrine Bartow | MX:

The next one, they actually want a picture to the driver's license.

Corrine Bartow | MX:

So you're building it incrementally and then it's, it's available.

Corrine Bartow | MX:

And, and so in that model, eventually you've provided all the information

Corrine Bartow | MX:

and that identity remains to be seen.

Corrine Bartow | MX:

Now, whether or not they end up being the model.

Corrine Bartow | MX:

Becomes pervasive.

Corrine Bartow | MX:

I don't know yet.

Corrine Bartow | MX:

But, um, I really like what they're doing and I like that.

Corrine Bartow | MX:

And then if you take that and you say, okay, now I wanna prove that this is

Corrine Bartow | MX:

the Ted f that owns that bank account, you can, you've got multiple pieces

Corrine Bartow | MX:

of data and the bank has data that they say, okay, I, I know Ted, I know

Corrine Bartow | MX:

his phone number, I know his address.

Corrine Bartow | MX:

Um, maybe you forgot to update your address though, . So now, you know, being

Corrine Bartow | MX:

able to stitch together all these pieces of information is, is about that KYC

Corrine Bartow | MX:

problem that know your customer problem.

Corrine Bartow | MX:

And so we do see partners that are using our data in conjunction with

Corrine Bartow | MX:

other data sources to improve that.

Corrine Bartow | MX:

And, um, what we're seeing is the, the fintechs that.

Corrine Bartow | MX:

Embracing those more mature, more sophisticated KYC are seeing

Corrine Bartow | MX:

fewer returns or fewer problems with fraud in their system.

Corrine Bartow | MX:

So there is a reason why banks originally built all this infrastructure, right?

Corrine Bartow | MX:

And uh, You know, have become risk averse, right?

Corrine Bartow | MX:

The, the, there are a lot of frauders out there that will try to gain the system.

Corrine Bartow | MX:

So that's one way.

Corrine Bartow | MX:

The other question you ask is, okay, now do I know whether or

Corrine Bartow | MX:

not I, um, have that complete data set and is this the right person?

Corrine Bartow | MX:

And I think the, the, um, the ability, again, to marry those data

Corrine Bartow | MX:

sources is, is what becomes critical.

Corrine Bartow | MX:

We don't do a lot of that marrying at mx, right?

Corrine Bartow | MX:

We're one of those sources of data in a lot of cases.

Corrine Bartow | MX:

I don't know if that will always be true, but today that's true.

Corrine Bartow | MX:

. Tedd Huff | Fintech Confidential: Yeah.

Corrine Bartow | MX:

You know, it's interesting is as you're talking through that, you know, I start

Corrine Bartow | MX:

to think about, you know, there are so many different players in the marketplace

Corrine Bartow | MX:

that all do a little bit here, a little bit there, and I think you used the

Corrine Bartow | MX:

phrase stitching it all together.

Corrine Bartow | MX:

Well, in order to stitch it all together, people kind of have to get

Corrine Bartow | MX:

along and play nice in the sandbox.

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

. How, how do you see MX leading the charge and, and really bringing

Corrine Bartow | MX:

those partnerships from, from the external partners and, and really

Corrine Bartow | MX:

tying those things together?

Corrine Bartow | MX:

I think first and foremost, we're picky

Corrine Bartow | MX:

about who we partner with.

Corrine Bartow | MX:

So we don't just partner with everybody because they're in

Corrine Bartow | MX:

the same industry as we do.

Corrine Bartow | MX:

Right.

Corrine Bartow | MX:

Um, we certainly, um, have a affinity and a desire to partner

Corrine Bartow | MX:

with those that are aligned with.

Corrine Bartow | MX:

us You know, I don't want it to sound corny, but not just mission aligned, but,

Corrine Bartow | MX:

but, you know, good people, good people that are in this for the right reasons.

d Huff | Fintech Confidential:

Mm-hmm.

d Huff | Fintech Confidential:

not just in to make a quick buck.

Corrine Bartow | MX:

And then, um, again,

Tedd Huff | Fintech Confidential:

:

we go back to getting that

Tedd Huff | Fintech Confidential:

:

alignment around objectives.

Tedd Huff | Fintech Confidential:

:

What are you trying to do?

Tedd Huff | Fintech Confidential:

:

What are we trying to do?

Tedd Huff | Fintech Confidential:

:

Where's our common interests?

Tedd Huff | Fintech Confidential:

:

Where are our common customers?

Tedd Huff | Fintech Confidential:

:

When you're creating value together, you could have something really,

Tedd Huff | Fintech Confidential:

:

really challenging threatening the partnership, and you sit down and you

Tedd Huff | Fintech Confidential:

:

talk about it and you work it out.

Tedd Huff | Fintech Confidential:

:

Very rarely have I seen a partnership where you're creating real value crumble.

Corrine Bartow | MX:

because of maybe, you know, maybe a, a, a channel

Corrine Bartow | MX:

conflict issue or, um, even a fail, like we were counting on each other

Corrine Bartow | MX:

and one of us fell down on a customer.

Corrine Bartow | MX:

It's gonna happen.

Corrine Bartow | MX:

And most partnerships I think that are.

Corrine Bartow | MX:

Well founded around that alignment can survive those.

Corrine Bartow | MX:

It takes hard conversations.

Corrine Bartow | MX:

One of the things that I think, um, can be really challenging for folks

Corrine Bartow | MX:

that come into a partnership role is that you have a responsibility and

Corrine Bartow | MX:

accountability internally to your organization to deliver results.

Corrine Bartow | MX:

Right.

Corrine Bartow | MX:

Yes.

Corrine Bartow | MX:

We're here to serve our customers, but we're here also to drive

Corrine Bartow | MX:

revenue and growth in the business.

Corrine Bartow | MX:

And in order to do that, you have to, uh, influence and make things happen in

Corrine Bartow | MX:

organizations that have no accountability and you have no authority over them.

Corrine Bartow | MX:

And you do that by building relationships and building trust.

Corrine Bartow | MX:

And I'm a big, big fan of the whole concept of radical candor, right?

Corrine Bartow | MX:

We are not always gonna.

Corrine Bartow | MX:

And we are not always gonna see things exactly the same way.

Corrine Bartow | MX:

And so we need to be able to have very honest discussions.

Corrine Bartow | MX:

And in today's world, and you look at mx, right?

Corrine Bartow | MX:

We have, we've, we've built a, a great data platform.

Corrine Bartow | MX:

It's fabulous open finance platform.

Corrine Bartow | MX:

We're gonna have lots of partners hopefully building

Corrine Bartow | MX:

on top of that platform.

Corrine Bartow | MX:

But we also build on top of that platform.

Corrine Bartow | MX:

And I actually just had a conversation earlier today with a partner that

Corrine Bartow | MX:

is also building a mobile app and a framework for a repeatable mobile app.

Corrine Bartow | MX:

Similar in some ways to our mobile SD.

Corrine Bartow | MX:

and we had a very frank discussion about segmenting the market, understanding

Corrine Bartow | MX:

where we're gonna compete, where they're better, where we're better, and where

Corrine Bartow | MX:

we're just gonna choose to compete and compete in good faith and, and yet

Corrine Bartow | MX:

continue to partner tightly on areas where something in our platform can

Corrine Bartow | MX:

help them innovate in their product and make it better than their competitors.

Corrine Bartow | MX:

Right.

Corrine Bartow | MX:

So I think it's just, it takes some.

Corrine Bartow | MX:

and some emotional intelligence, and frankly, some, some gumption at times

Corrine Bartow | MX:

to be that brutally honest, but yet kind and thoughtful and, and still,

Corrine Bartow | MX:

you know, approach it from a spirit of partnership and understanding

Corrine Bartow | MX:

that we, we work in a complex.

Corrine Bartow | MX:

In industry.

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

most industries are complex.

Corrine Bartow | MX:

This one is particularly complex.

Corrine Bartow | MX:

, particularly around ecosystems,

Tedd Huff | Fintech Confidential:

:

and we still haven't figured out

Tedd Huff | Fintech Confidential:

:

why we've made it so complicated.

Tedd Huff | Fintech Confidential:

:

But that's a different

Corrine Bartow | MX:

story for, no, we're having to simplify it, quite frankly,

Corrine Bartow | MX:

but it's, it's hard to simplify and, and just, you just look at the number

Corrine Bartow | MX:

of, say, lending platforms or, uh, you know, buy now pay layer solutions.

Corrine Bartow | MX:

Like why are there so many partly.

Corrine Bartow | MX:

We don't know which ones are gonna win yet, and there's a proliferation of ideas

Corrine Bartow | MX:

and thoughts, but partly because there's a lot of slightly different use cases

Corrine Bartow | MX:

that have slightly different requirements, and a lot of us will continue to coexist.

Corrine Bartow | MX:

I bet there'll be some consolidation for sure, but there will be a lot of us

Corrine Bartow | MX:

that continue to coexist in this market.

Corrine Bartow | MX:

And so that complexity is.

Corrine Bartow | MX:

, you know, two x what it needs to be or one and a half x, what it needs to be,

Corrine Bartow | MX:

but it's not 10 x what it needs to be.

Corrine Bartow | MX:

I don't think that's interest.

Corrine Bartow | MX:

I'd love to be wrong.

Corrine Bartow | MX:

That's interesting perspective.

d Huff | Fintech Confidential:

Yeah.

d Huff | Fintech Confidential:

. No, I, I, I think it's a little bit more than what you're stating,

d Huff | Fintech Confidential:

but I, I don't, I also don't agree.

d Huff | Fintech Confidential:

I also agree.

d Huff | Fintech Confidential:

I don't think it's 10 x.

d Huff | Fintech Confidential:

Yeah.

d Huff | Fintech Confidential:

Um, but it is way more complicated and I will agree with you that it's

d Huff | Fintech Confidential:

way more complicated than needs to be.

d Huff | Fintech Confidential:

Yes.

d Huff | Fintech Confidential:

You mentioned you choose your partners very carefully.

d Huff | Fintech Confidential:

We do.

d Huff | Fintech Confidential:

And.

d Huff | Fintech Confidential:

with MX being such a mission driven organization, I'm curious

d Huff | Fintech Confidential:

if, if you could share with us how that mission resonated with you.

d Huff | Fintech Confidential:

Cause you, if we go back to the beginning, that was a big reason.

d Huff | Fintech Confidential:

It was to join.

d Huff | Fintech Confidential:

It was.

d Huff | Fintech Confidential:

kind of, can you expand on how that resonated with you

d Huff | Fintech Confidential:

and why it meant so much

Corrine Bartow | MX:

to you?

Corrine Bartow | MX:

I think, you know, we all have friends and relatives who have struggled

Corrine Bartow | MX:

with money or have been subjected to scam or, or to some kind, or you

Corrine Bartow | MX:

know, some kind of fraud phone call.

Corrine Bartow | MX:

This is the irs.

Tedd Huff | Fintech Confidential:

:

Send me money.

Tedd Huff | Fintech Confidential:

:

Oh my gosh.

Tedd Huff | Fintech Confidential:

:

I literally just got one of those today and it's

Corrine Bartow | MX:

shocking that they still make that call.

Corrine Bartow | MX:

And I remember I said, young man, you need to find a better job.

Corrine Bartow | MX:

, this one is going nowhere.

Corrine Bartow | MX:

But I mean, we all have friends and relatives who have experienced that

Corrine Bartow | MX:

and maybe we've experienced ourselves.

Corrine Bartow | MX:

Um, we all have, uh, I don't, I, you know, over a, a fairly long career

Corrine Bartow | MX:

now, you know, I've had opportunities to make money, I've had opportunities

Corrine Bartow | MX:

to do various kinds of things.

Corrine Bartow | MX:

What I've never done is I, what I felt was like really giving back to the world.

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

and I wasn't ready to leave my career, but I felt like I needed to do more to

Corrine Bartow | MX:

give back or, you know, just, just to do something that was less about me,

Corrine Bartow | MX:

me, me, money, money, money or whatever.

Corrine Bartow | MX:

So that was a big part of it.

Corrine Bartow | MX:

The other thing that was a big part of it was that when I look

Corrine Bartow | MX:

at my career and I look back over the partnerships that, um, I've.

Corrine Bartow | MX:

Yes.

Corrine Bartow | MX:

The ones that were most successful were the ones that were making a positive

Corrine Bartow | MX:

impact in the world in some way.

Corrine Bartow | MX:

Right?

Corrine Bartow | MX:

Um, there was a time in my life where I helped build voicemail systems.

Corrine Bartow | MX:

Believe it or not, voicemail was an improvement at the time.

Corrine Bartow | MX:

I'm really sorry that we built them, but at the time it was

Corrine Bartow | MX:

an improvement of what we did.

Corrine Bartow | MX:

And so I, I can look back over various parts of my career and say,

Corrine Bartow | MX:

you know, if, if you can make the world better through your career

Corrine Bartow | MX:

and through the technology you're delivering, then that's a great win.

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

. Um, and, you know, I have some friends.

Corrine Bartow | MX:

are in very Phil, philanthropic, I can't even say the word roll.

Corrine Bartow | MX:

And I, it rolls and I look back and I, I honor them and I respect them,

Corrine Bartow | MX:

and I wish I was more like them.

Corrine Bartow | MX:

But I love what I do and I love the combination, um, here.

Corrine Bartow | MX:

Is that answering your question?

Tedd Huff | Fintech Confidential:

:

No, it does.

Tedd Huff | Fintech Confidential:

:

It does.

Tedd Huff | Fintech Confidential:

:

I, I just, I like to get the perspective, you know, I, I, I talked

Tedd Huff | Fintech Confidential:

:

to Jim and I've talked to Wes and now yourself and, and even Ryan.

Tedd Huff | Fintech Confidential:

:

I sit down with Ryan as well, and.

Tedd Huff | Fintech Confidential:

:

To understand how, how that mission impacts everybody differently.

Tedd Huff | Fintech Confidential:

:

Right.

Tedd Huff | Fintech Confidential:

:

Um, but at the same time it has a, a very deep impact.

Tedd Huff | Fintech Confidential:

:

And it's just, it's really interesting to understand how deep that impact actually

Tedd Huff | Fintech Confidential:

:

goes when you start to have conversations.

Tedd Huff | Fintech Confidential:

:

It

Corrine Bartow | MX:

does.

Corrine Bartow | MX:

It does.

Corrine Bartow | MX:

And I think, and, and the way it impacts our partners is that when, when we do

Corrine Bartow | MX:

have that alignment, um, and you know, sometimes when I say mission aligned,

Corrine Bartow | MX:

it feels corny, but . and Yeah.

Corrine Bartow | MX:

And, but it, it is real and it's pretty clear.

Corrine Bartow | MX:

Most companies when they come and they talk to MX and they're pitching

Corrine Bartow | MX:

and they wanna do things, they're gonna claim mission alignment.

Corrine Bartow | MX:

They know this is an important part of who MX is.

Corrine Bartow | MX:

We make it very clear.

Corrine Bartow | MX:

And so everybody says they're mission aligned, right?

Corrine Bartow | MX:

But not everybody really is.

Corrine Bartow | MX:

And it comes down to, um, people that, you know.

Corrine Bartow | MX:

You build a culture when you build a company.

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

. And when you build a culture that allows folks with maybe a little bit less

Corrine Bartow | MX:

integrity to thrive and not get called out, it shows and it shows pretty quickly.

Corrine Bartow | MX:

When you start talking to people and you start trying to line on those

Corrine Bartow | MX:

objectives, you would build a partnership.

Corrine Bartow | MX:

You wanna line objectives early and make sure you're on the same path.

Corrine Bartow | MX:

It becomes pretty clear, pretty quickly.

Corrine Bartow | MX:

And so for us it's, it's, I think, There are hundreds of companies we could be

Corrine Bartow | MX:

partnering with and we need to prioritize.

Corrine Bartow | MX:

We, you know, there, there are probably hundreds I would like to be

Corrine Bartow | MX:

partnering with that would meet that criteria, but we're very purposeful

Corrine Bartow | MX:

in building the partnerships and we build them very, I think thoughtfully

Corrine Bartow | MX:

and um, you know, Sometimes you have to fire a partner too, right?

Corrine Bartow | MX:

And yeah, that's the hardest conversation.

Corrine Bartow | MX:

This just isn't working and we're, we both have to make an

Corrine Bartow | MX:

investment to be in a partnership.

Corrine Bartow | MX:

When it stops working for you or for your common customers, there's no reason

Corrine Bartow | MX:

to continue making that investment.

Corrine Bartow | MX:

And sometimes people are too nice or optimistic, too optimistic

Corrine Bartow | MX:

to, to, to cut those ties.

Corrine Bartow | MX:

And I think that's a part of being mission aligned is, is not.

Corrine Bartow | MX:

wanting to do good, but actually being able to do good.

Corrine Bartow | MX:

Mm-hmm.

Corrine Bartow | MX:

. Yeah.

Corrine Bartow | MX:

And knowing that sometimes it, nobody's bad, nobody's wrong in this situation.

Corrine Bartow | MX:

Here we are all good people trying to do good things, but, but maybe this isn't

Corrine Bartow | MX:

the right time to make this investment for you and I, and those are, those are

Corrine Bartow | MX:

all parts of driving to, to, to do good.

Corrine Bartow | MX:

to make that impact?

Tedd Huff | Fintech Confidential:

:

Well, I mean, just the information

Tedd Huff | Fintech Confidential:

:

you've shared today, um, gives me a whole new perspective on, on what

Tedd Huff | Fintech Confidential:

:

leading with, as Jim had mentioned, leading with partnerships, um, means,

Tedd Huff | Fintech Confidential:

:

um, to me and the perspective ofx.

Tedd Huff | Fintech Confidential:

:

So I appreciate that.

Tedd Huff | Fintech Confidential:

:

I, I do have one more question I want to ask.

Tedd Huff | Fintech Confidential:

:

Um.

Tedd Huff | Fintech Confidential:

:

is your hope for those who attended the summit this week?

Tedd Huff | Fintech Confidential:

:

Oh my gosh.

Tedd Huff | Fintech Confidential:

:

To go

Corrine Bartow | MX:

home with.

Corrine Bartow | MX:

Um, first and foremost, I want them to go home with this pure optimism that

Corrine Bartow | MX:

you feel when you're here at this event.

Corrine Bartow | MX:

And mc Summit is just such a, uh, a coming together of.

Corrine Bartow | MX:

brain power and spirit and energy and sharing that.

Corrine Bartow | MX:

It just is, it's just wonderful to be here.

Corrine Bartow | MX:

I remember I went home last year and I just couldn't stop thinking about it.

Corrine Bartow | MX:

And I wake up, I was smiling like, oh, it's really great conversation.

Corrine Bartow | MX:

Or really glad I met that person and you know, you know, I'm gonna really

Corrine Bartow | MX:

work at making sure we stay in touch.

Corrine Bartow | MX:

And I hope everybody walks away feeling like they had a, at least a

Corrine Bartow | MX:

few experiences while they were here.

Corrine Bartow | MX:

That gave them a, a, a.

Corrine Bartow | MX:

pride in being a part.

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About the Podcast

Fintech Confidential
Bringing you the people, Tech, and Companies that change how you pay and get paid.
Entertaining information focused on Fintech industry insights, market trends, news, and life stories from Fintech leaders, thinkers, and doers.

About your host

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Tedd Huff

20 plus year veteran of Fintech, giving merchants and SaaS businesses control over their Payments destiny, global PSP/Payment Facilitator advisor.

💎 Founder/President of Diamond D3
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