Solving a $70 Billion B2B Rebate Problem with Enable Co-Founder and CEO, Andrew Butt

Andrew Butt is the Co-Founder & CEO of the Cloud-based SaaS solution for B2B rebate management Enable. He shares how his passion for technology and a need uncovered during another successful startup he built has driven to the innovative solutions Enable is bringing to the market.

Three things in this episode that we dive into.

1️⃣ How AD scaled to $45bn in revenue with Enable

2️⃣ Delivering on Customer Delight Experiences

3️⃣ Digital first delivering real-time profitability

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00:00 Intro

01:37 Similarities in Leading a Fintech and Piloting a Helicopter

02:46 Successful businesses are built through relationships

03:58 Why Build a B2B Rebate Platform?

05:12 B2B rebate market definition and size

07:26 Tracking breakage and redemption of B2B rebates

08:46 Bringing B2B rebates out of Spreadsheets

10:45 Enabling transparency in rebate deals

11:45 Digital first delivering real-time profitability

13:19 Customer Delight Experiences

16:06 Innovative customer-driven product development

19:01 Market successes with eyes on expansion

21:04 Increasing the velocity of payment remittance

22:52 How AD scaled to $45bn in revenue with Enable

25:10 Enabling global growth

27:14 Getting started with Enable

28:08 Closing Thoughts