Solving a $70 Billion B2B Rebate Problem with Enable Co-Founder and CEO, Andrew Butt
Andrew Butt is the Co-Founder & CEO of the Cloud-based SaaS solution for B2B rebate management Enable. He shares how his passion for technology and a need uncovered during another successful startup he built has driven to the innovative solutions Enable is bringing to the market.
Three things in this episode that we dive into.
1️⃣ How AD scaled to $45bn in revenue with Enable
2️⃣ Delivering on Customer Delight Experiences
3️⃣ Digital first delivering real-time profitability
Support is provided by Solvpath, an A.I.-driven customer support system that uses a visual format and self-serve technology to quickly and effectively resolve issues, resulting in satisfying support experiences for customers.
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01:37 Similarities in Leading a Fintech and Piloting a Helicopter
02:46 Successful businesses are built through relationships
03:58 Why Build a B2B Rebate Platform?
05:12 B2B rebate market definition and size
07:26 Tracking breakage and redemption of B2B rebates
08:46 Bringing B2B rebates out of Spreadsheets
10:45 Enabling transparency in rebate deals
11:45 Digital first delivering real-time profitability
13:19 Customer Delight Experiences
16:06 Innovative customer-driven product development
19:01 Market successes with eyes on expansion
21:04 Increasing the velocity of payment remittance
22:52 How AD scaled to $45bn in revenue with Enable
25:10 Enabling global growth
27:14 Getting started with Enable
28:08 Closing Thoughts