Iconic Experience Driven Growth with Ryan Nelson EVP of Marketing at MX

Ryan Nelsen - MX: 00:00:00

our study recently that 72% of consumers would actually switch

Ryan Nelsen - MX: 00:00:04

their primary financial institution.

Ryan Nelsen - MX: 00:00:06

if it didn't connect to the FinTech app that they liked and preferred.

Tedd Huff - Host: 00:00:44

Ryan welcome to the show.

Tedd Huff - Host: 00:00:46

I am so happy to be sitting down with you.

Tedd Huff - Host: 00:00:48

The executive vice president of marketing, just as everyone is preparing

Tedd Huff - Host: 00:00:53

for the 20, 22 money experience, summit in snowbird there in Utah.

Tedd Huff - Host: 00:00:59

And that's going on from September 20th to the 22nd.

Tedd Huff - Host: 00:01:02

But before I dive into what that is all about, who it's for and why

Tedd Huff - Host: 00:01:06

anybody should attend, I'm gonna do like, this 100,000 foot view of,

Tedd Huff - Host: 00:01:13

what MX is just to set the stage.

Tedd Huff - Host: 00:01:16

Now, from my perspective, I look at MX today as being a powerhouse in FinTech

Tedd Huff - Host: 00:01:22

that is leading the way for open finance.

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That is raised over $450 million in funding has hundreds, if not thousands

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of employees and it's providing services across the entire FinTech ecosphere for

Tedd Huff - Host: 00:01:36

fin financial wellness, digital banking, payments, lending, crypto, you name

Tedd Huff - Host: 00:01:41

it, it feels like MX has figured out a way to make it a little bit better.

Tedd Huff - Host: 00:01:46

Now I'm not gonna dive into MX straight away.

Tedd Huff - Host: 00:01:50

Your journey has been quite an adventure prior to joining MX You

Tedd Huff - Host: 00:01:54

were at Qualtrics just, up the 15.

Tedd Huff - Host: 00:01:58

And you contributed as a marketing leader that helped them scale for an eventual

Tedd Huff - Host: 00:02:02

sale to SAP for about $8 billion.

Tedd Huff - Host: 00:02:05

And then the IPO of an astonishing $27 billion.

Tedd Huff - Host: 00:02:10

What are a few things that you've learned from that experience that you

Tedd Huff - Host: 00:02:15

use today to build the iconic brand and accelerate the growth of MX.

Ryan Nelsen - MX: 00:02:22

Awesome, Tedd.

Ryan Nelsen - MX: 00:02:22

It's super nice to be here.

Ryan Nelsen - MX: 00:02:23

Thank you so much.

Ryan Nelsen - MX: 00:02:24

That was very kind of you and very grateful and fortunate to be at

Ryan Nelsen - MX: 00:02:27

MX and with this incredible team.

Ryan Nelsen - MX: 00:02:30

At Qualtrics I started as the first product marketer there.

Ryan Nelsen - MX: 00:02:33

And so had an opportunity back in 2013, to help with the messaging

Ryan Nelsen - MX: 00:02:37

and positioning and kind of the category creation of what became

Ryan Nelsen - MX: 00:02:40

experience management and that really.

Ryan Nelsen - MX: 00:02:43

Help me understand the power of experiences and it's the

Ryan Nelsen - MX: 00:02:46

money experience summit.

Ryan Nelsen - MX: 00:02:48

Experiences throughout that journey has been part of my career where

Ryan Nelsen - MX: 00:02:51

experiences matter, whether it's, your, digital experiences or the

Ryan Nelsen - MX: 00:02:54

in-person experiences that you have.

Ryan Nelsen - MX: 00:02:56

certainly excited to pull that and bring it to life here in September.

Tedd Huff - Host: 00:03:00

What are the types of things that, that you found was

Tedd Huff - Host: 00:03:03

a really quick migration over when you started MX from that experience,

Tedd Huff - Host: 00:03:08

how are you leveraging those things?

Tedd Huff - Host: 00:03:11

To really build up the brand for MX and really provide that experience.

Tedd Huff - Host: 00:03:16

How are you bridging the gap and, bringing those learnings from that

Tedd Huff - Host: 00:03:19

customer experience side over to the financial FinTech side of the house.

Ryan Nelsen - MX: 00:03:24

As you think about your financial journey as a consumer,

Ryan Nelsen - MX: 00:03:28

you have lots of financial apps.

Ryan Nelsen - MX: 00:03:30

You probably have several bank accounts, several loans in different places.

Ryan Nelsen - MX: 00:03:33

And that, can, that experience a lot of friction in that.

Ryan Nelsen - MX: 00:03:36

And so MX we are sitting at the center of that, of connecting

Ryan Nelsen - MX: 00:03:39

the financial ecosystem through secure APIs and infrastructure

Ryan Nelsen - MX: 00:03:43

that allows you as a consumer.

Ryan Nelsen - MX: 00:03:46

To be able to have a connected financial experience.

Ryan Nelsen - MX: 00:03:48

That's a powerful thing.

Ryan Nelsen - MX: 00:03:50

When, the number one cause of stress in America, is finances.

Ryan Nelsen - MX: 00:03:53

A leading cause of divorce is finances.

Ryan Nelsen - MX: 00:03:56

MX is The most mission driven company I've ever been a part of, really

Ryan Nelsen - MX: 00:04:00

empowering the world to be financially strong is what we're all about.

Ryan Nelsen - MX: 00:04:03

And we are a B2B company, so we serve banks and credit unions and FinTech.

Ryan Nelsen - MX: 00:04:07

But, , we think about things from a B2C standpoint where we really

Ryan Nelsen - MX: 00:04:11

are trying to empower that consumer

Tedd Huff - Host: 00:04:13

It's so funny, you mentioned about the, the,

Tedd Huff - Host: 00:04:15

divorce rate around finances.

Tedd Huff - Host: 00:04:18

And really,

Tedd Huff - Host: 00:04:18

if you look at, MX it started with humble beginnings with a marriage of two

Tedd Huff - Host: 00:04:23

ideas from two different guys together to deliver what MX is doing today.

Tedd Huff - Host: 00:04:28

Tell me about what the catalyst was for Ryan and Brandon to

Tedd Huff - Host: 00:04:32

even start MX back in 2010.

Ryan Nelsen - MX: 00:04:35

Awesome story.

Ryan Nelsen - MX: 00:04:35

Two founders, back in the day one in Utah, one in Illinois, and they were working on

Ryan Nelsen - MX: 00:04:39

the same problem, to really democratize financial data and make it usable through

Ryan Nelsen - MX: 00:04:44

personal financial management tools.

Ryan Nelsen - MX: 00:04:46

As we were working on those things realized that they were both

Ryan Nelsen - MX: 00:04:49

working on something similar.

Ryan Nelsen - MX: 00:04:50

They met up and crazy story, Brandon Dewitt.

Ryan Nelsen - MX: 00:04:53

who's my favorite person I've ever met on this earth flew out to, Utah and

Ryan Nelsen - MX: 00:04:59

met with Ryan Caldwell and they started brainstorming whiteboarding and crazy

Ryan Nelsen - MX: 00:05:03

story, but they had a flight that evening They were eight hours, 10 hours in.

Ryan Nelsen - MX: 00:05:08

And Brandon looked it over at his co-founder and said I

Ryan Nelsen - MX: 00:05:10

think I'm just gonna stay here.

Ryan Nelsen - MX: 00:05:11

And so that his friend and buddy who started the company with him was

Ryan Nelsen - MX: 00:05:15

like, what, what do you mean Like you'll fly out back tomorrow or like,

Ryan Nelsen - MX: 00:05:18

do you want me to move the flights?

Ryan Nelsen - MX: 00:05:19

What do you wanna do?

Ryan Nelsen - MX: 00:05:20

And he is like, no, I think I'm just gonna stay here and build with Ryan Caldwell.

Ryan Nelsen - MX: 00:05:25

And so he didn't actually go back.

Ryan Nelsen - MX: 00:05:27

He, we had somebody at the time they had somebody go out and get his things at his

Ryan Nelsen - MX: 00:05:32

apartment and bring them back to Utah.

Ryan Nelsen - MX: 00:05:34

And he stayed and built with Ryan and stayed in Ryan's basement.

Ryan Nelsen - MX: 00:05:38

And from there, it was this incredible journey of building

Ryan Nelsen - MX: 00:05:41

incredible company, but, and yeah, and just amazing amazing founders.

Tedd Huff - Host: 00:05:47

So with that amazing founder's story.

Tedd Huff - Host: 00:05:52

How would you describe where MX is at today in the marketplace place?

Ryan Nelsen - MX: 00:05:57

As you think about the evolution of personal financial

Ryan Nelsen - MX: 00:05:59

management to do that well, you have to have really good quality data.

Ryan Nelsen - MX: 00:06:03

And so if you go upstream from doing that really well, it's the quality of data and

Ryan Nelsen - MX: 00:06:07

ultimately getting access to that data.

Ryan Nelsen - MX: 00:06:10

And so if you think about the journey of MX, uh, we do three things.

Ryan Nelsen - MX: 00:06:14

We, there's three pillars, if you will, connectivity data and experiences.

Ryan Nelsen - MX: 00:06:18

And so as you go upstream Data up into connectivity.

Ryan Nelsen - MX: 00:06:22

We're helping connect that financial ecosystem through secure

Ryan Nelsen - MX: 00:06:25

APIs and tokenized connections.

Ryan Nelsen - MX: 00:06:27

And as we're able to do that, we're able to go drive better experiences

Ryan Nelsen - MX: 00:06:31

for our customers, the bank's credit union, or fintechs with their data,

Ryan Nelsen - MX: 00:06:35

which then enables them to go deliver the experiences they wanna go do.

Ryan Nelsen - MX: 00:06:38

And so it's been an evolution from sort of PFM back in the, you

Ryan Nelsen - MX: 00:06:42

know, several years ago up into sort of connecting the Ecosystem.

Tedd Huff - Host: 00:06:46

Personal financial management software has

Tedd Huff - Host: 00:06:50

taken such a journey, from back in the day to where it is today.

Tedd Huff - Host: 00:06:54

Now I'm gonna ask you to put on.

Tedd Huff - Host: 00:06:57

Put on your future lenses on your, you know, on you don't have glasses,

Tedd Huff - Host: 00:07:01

but if you did have glasses, I'd ask you to to put those glasses on,

Tedd Huff - Host: 00:07:04

but where do you see the MX mission and vision take us to in the future?

Ryan Nelsen - MX: 00:07:11

So our mission is to empower the

Ryan Nelsen - MX: 00:07:12

world to be financially strong.

Ryan Nelsen - MX: 00:07:13

And our vision is very, very clear at MX that we want to go and make data

Ryan Nelsen - MX: 00:07:18

accessible and actionable for all.

Ryan Nelsen - MX: 00:07:21

And as we think about these different horizons that we're gonna go and

Ryan Nelsen - MX: 00:07:24

build, we feel like embedded banking is really on that horizon that we're

Ryan Nelsen - MX: 00:07:27

building into with a path of API banking and everything running through APIs.

Ryan Nelsen - MX: 00:07:32

And so as we think about this journey of a connected ecosystem and getting

Ryan Nelsen - MX: 00:07:35

the infrastructure in place to make sure that this financial world flows

Ryan Nelsen - MX: 00:07:39

like we all want it to do All the way down to the journey of several years

Ryan Nelsen - MX: 00:07:42

out where everything's embedded and everything is that experience that

Ryan Nelsen - MX: 00:07:45

you really expect similar to what you have with Netflix or Amazon or

Ryan Nelsen - MX: 00:07:48

Spotify and all those things embedded.

Tedd Huff - Host: 00:07:51

You mentioned a bunch of really big names and you've talked

Tedd Huff - Host: 00:07:54

about a number of different ways that you're bringing that to life around.

Tedd Huff - Host: 00:07:59

Not only the personal financial management side of the house, but

Tedd Huff - Host: 00:08:01

just the overarching data management layer, whether it be through APIs

Tedd Huff - Host: 00:08:06

or through the user experience, or just connecting things together.

Tedd Huff - Host: 00:08:11

so that people don't have to work through that.

Tedd Huff - Host: 00:08:14

Now, the company's list of customers and partners.

Tedd Huff - Host: 00:08:17

I started doing the research a little bit deeper.

Tedd Huff - Host: 00:08:19

I knew a little bit about MX, but I started to really dive in.

Tedd Huff - Host: 00:08:23

The list is impressive and extremely broad, like lots of household

Tedd Huff - Host: 00:08:29

names like H&R Block MetLife.

Tedd Huff - Host: 00:08:32

I think I found USAA somewhere in there.

Tedd Huff - Host: 00:08:35

Like I could be making that one up on my own, but also some not

Tedd Huff - Host: 00:08:38

so well known companies like everywhere, Fiserv and, even Moov.io.

Tedd Huff - Host: 00:08:43

Tell me about what the perfect customer looks like for MX.

Ryan Nelsen - MX: 00:08:49

MX was founded in 2010 and started with banks and credit unions

Ryan Nelsen - MX: 00:08:52

and building those relationships I think of the the mid-size bank or the credit

Ryan Nelsen - MX: 00:08:55

union that really needed a tech player.

Ryan Nelsen - MX: 00:08:57

To help them compete with some of the big players.

Ryan Nelsen - MX: 00:09:00

And that's the sweet spot of where MX started over the last four or five years.

Ryan Nelsen - MX: 00:09:05

MX has really moved into the FinTech space as well to go connect banks

Ryan Nelsen - MX: 00:09:09

and credit unions with fintechs.

Ryan Nelsen - MX: 00:09:10

We did our study recently that 72% of consumers would actually switch

Ryan Nelsen - MX: 00:09:15

their primary financial institution.

Ryan Nelsen - MX: 00:09:18

if it didn't connect, if it didn't connect to the FinTech app

Ryan Nelsen - MX: 00:09:21

that they liked and preferred.

Ryan Nelsen - MX: 00:09:24

So think about this, if you're using a betterment or, and it's your favorite app?

Tedd Huff - Host: 00:09:28

Yeah.

Ryan Nelsen - MX: 00:09:29

If US Bank didn't connect to betterment, they'd be

Ryan Nelsen - MX: 00:09:31

switching that to a different provider or whatever bank that you're using locally.

Ryan Nelsen - MX: 00:09:34

And so it's super, super critical for consumers to be able to

Ryan Nelsen - MX: 00:09:37

have that connected experience.

Ryan Nelsen - MX: 00:09:39

We've seen that over the last several years where we've started to, build

Ryan Nelsen - MX: 00:09:42

relationships and serve hundreds of fintechs, which has been great.

Tedd Huff - Host: 00:09:47

You touched on banks, you touched on generically,

Tedd Huff - Host: 00:09:50

some FinTech stuff in there, and I I'm blown away by, by the percentage

Tedd Huff - Host: 00:09:54

of people who are willing to switch their financial institution.

Tedd Huff - Host: 00:09:58

If their current one doesn't offer the functionality that they're looking for.

Tedd Huff - Host: 00:10:03

Can you give us some ideas to the types of financial apps that you've

Tedd Huff - Host: 00:10:06

worked in or MX is connected with?

Tedd Huff - Host: 00:10:09

I should say, not worked in, but connected with, that would be something that we

Tedd Huff - Host: 00:10:12

may may not think of off the top of our

Tedd Huff - Host: 00:10:14

head.

Ryan Nelsen - MX: 00:10:15

If you heard of a company called FormFree they're a great

Ryan Nelsen - MX: 00:10:17

partner, and great friends of MX and one of the challenges actually in 2020,

Ryan Nelsen - MX: 00:10:22

they're exp users were experiencing really long connection times, and really dealing

Ryan Nelsen - MX: 00:10:26

with some multi-factor authentication issues and it resulted in kind of a

Ryan Nelsen - MX: 00:10:30

higher number of users canceling the connection and it made it really, really

Ryan Nelsen - MX: 00:10:34

difficult for them to complete the loan origination process form free processes a

Ryan Nelsen - MX: 00:10:39

ton a ton of loans in the mortgage space.

Ryan Nelsen - MX: 00:10:41

And so by using our modern aggregation connections, they were able to take

Ryan Nelsen - MX: 00:10:45

the average time to aggregate their accounts from two minutes and 30 seconds

Ryan Nelsen - MX: 00:10:49

down to 22 seconds, which basically

Ryan Nelsen - MX: 00:10:52

as an 80 89% decrease in aggregation time.

Ryan Nelsen - MX: 00:10:56

And what it did for form free is it increased their revenue by 15%.

Tedd Huff - Host: 00:11:00

It's not about having the sexy interface all the time.

Tedd Huff - Host: 00:11:02

it really does come down to actually generating additional

Tedd Huff - Host: 00:11:06

revenues through all these synergies

Ryan Nelsen - MX: 00:11:10

absolutely.

Ryan Nelsen - MX: 00:11:11

I love being at a company that is so mission driven, but it also

Ryan Nelsen - MX: 00:11:14

really a need to have product.

Ryan Nelsen - MX: 00:11:16

There's only a handful of companies that can do what we do.

Ryan Nelsen - MX: 00:11:19

And so being in a space that uh, impacting businesses, bottom line

Ryan Nelsen - MX: 00:11:24

and In many ways, not being able to operate without a service like we have

Ryan Nelsen - MX: 00:11:27

has been rewarding, to be a part of.

Ryan Nelsen - MX: 00:11:30

And also there's a lot of pressure to make sure that we deliver and make sure these,

Ryan Nelsen - MX: 00:11:33

our customers are happy in having a good.

Ryan Nelsen - MX: 00:11:35

experience.

Tedd Huff - Host: 00:11:36

One of the really interesting things that I noticed

Tedd Huff - Host: 00:11:38

when I was reading through all of the new news is that you launched a

Tedd Huff - Host: 00:11:43

partner program that has just exploded.

Tedd Huff - Host: 00:11:47

What do you attribute to it being so successful so quickly?

Ryan Nelsen - MX: 00:11:53

We're excited about our partner program.

Ryan Nelsen - MX: 00:11:54

We're excited about all of our partners and the ability

Ryan Nelsen - MX: 00:11:57

for us to go and help them.

Ryan Nelsen - MX: 00:11:58

with the use cases that they're building.

Ryan Nelsen - MX: 00:12:00

We have a great partnership team.

Ryan Nelsen - MX: 00:12:01

They've been building relationships for years and it takes it takes

Ryan Nelsen - MX: 00:12:05

time to build partnerships and build relationships the right way.

Ryan Nelsen - MX: 00:12:08

And so we're excited to do that at scale in a bigger way.

Ryan Nelsen - MX: 00:12:11

if interested please reach out to our team.

Ryan Nelsen - MX: 00:12:13

there's new SDKs and APIs that are able to be connected into as you're

Ryan Nelsen - MX: 00:12:17

building, if you're working with builders or just simply relationships

Ryan Nelsen - MX: 00:12:21

that we can open up doors for you, as you're building your business, we'd

Ryan Nelsen - MX: 00:12:24

love to be a part of that discussion.

Ryan Nelsen - MX: 00:12:26

And certainly would love to put you in touch with our team.

Tedd Huff - Host: 00:12:31

So you've mentioned mission, you've mentioned in a in

Tedd Huff - Host: 00:12:34

kind of a roundabout way, the overall culture of the company, and just

Tedd Huff - Host: 00:12:38

how everything is the way I guess I would describe it as like the builder

Tedd Huff - Host: 00:12:42

mentality, figuring out how to build bigger, better products that serve the

Tedd Huff - Host: 00:12:46

market being a product geek myself.

Tedd Huff - Host: 00:12:49

I understand that quite well.

Tedd Huff - Host: 00:12:51

So I'm curious from your perspective, What do you think it is?

Tedd Huff - Host: 00:12:56

or what have you heard from those within the organization?

Tedd Huff - Host: 00:13:01

Because cultures, when you get this big, so fast, and obviously we're

Tedd Huff - Host: 00:13:05

looking at 12 years now, but still that's pretty fast overarching.

Tedd Huff - Host: 00:13:08

When you get this big, how do you maintain the culture?

Tedd Huff - Host: 00:13:12

and like, how do you see that, that really working to keep that drive going.

Tedd Huff - Host: 00:13:17

going.

Ryan Nelsen - MX: 00:13:18

Absolutely It starts with our hiring bar

Ryan Nelsen - MX: 00:13:20

and hiring the right people.

Ryan Nelsen - MX: 00:13:21

We hire for, we don't hire jerks and we hire people that truly care about people.

Ryan Nelsen - MX: 00:13:25

And one, the talent bar's crazy, crazy high and it's one of the premier

Ryan Nelsen - MX: 00:13:29

employers in Utah, and we've been able to go expand our with remote hires.

Ryan Nelsen - MX: 00:13:33

Really all over north America, which has been an awesome addition to be

Ryan Nelsen - MX: 00:13:37

able to bring in some amazing people.

Ryan Nelsen - MX: 00:13:39

but we have our mission and our values all over the walls at MX and we live it

Ryan Nelsen - MX: 00:13:43

we, every single question that you get when you go to interview at MX is you're

Ryan Nelsen - MX: 00:13:47

probably gonna get asked six or seven times, throughout the panel process.

Ryan Nelsen - MX: 00:13:51

You know what you think about our mission and our values and

Ryan Nelsen - MX: 00:13:54

which ones are your favorite?

Ryan Nelsen - MX: 00:13:55

Why do they resonate?

Ryan Nelsen - MX: 00:13:56

and so we're hiring really good people that care deeply about other people

Ryan Nelsen - MX: 00:13:59

and that's, it starts there great executive leadership team, great north

Ryan Nelsen - MX: 00:14:03

star and vision of where we're going, a roadmap of where we're going and

Ryan Nelsen - MX: 00:14:07

making sure that we are dedicated.

Ryan Nelsen - MX: 00:14:10

I think companies do really well when they're able to say no to

Ryan Nelsen - MX: 00:14:13

things as well And there's a million things that you could be doing

Ryan Nelsen - MX: 00:14:16

and we're not gonna be everything to everybody, but how do we get

Ryan Nelsen - MX: 00:14:19

focused to serve our sweet spot?

Ryan Nelsen - MX: 00:14:21

and I think we've done a much better job with that, than, many companies

Ryan Nelsen - MX: 00:14:25

have, and they sometimes struggle with

Tedd Huff - Host: 00:14:27

All right, man.

Tedd Huff - Host: 00:14:28

I've stalled.

Tedd Huff - Host: 00:14:29

As long as I possibly.

Tedd Huff - Host: 00:14:30

Can I please share with the audience what the money experience

Tedd Huff - Host: 00:14:36

summit 2022 is all about.

Tedd Huff - Host: 00:14:39

and then we've touched on it, but let's just dive ahead.

Tedd Huff - Host: 00:14:41

strong right into

Tedd Huff - Host: 00:14:42

it.

Ryan Nelsen - MX: 00:14:43

Yeah.

Ryan Nelsen - MX: 00:14:43

So money experience summit, or if we call it MXs for short is,

Ryan Nelsen - MX: 00:14:47

Ultimately an industry event.

Ryan Nelsen - MX: 00:14:50

I'm not a big believer in user conferences.

Ryan Nelsen - MX: 00:14:52

And so I'll call it what it is.

Ryan Nelsen - MX: 00:14:53

It's an industry event open and available for everybody.

Ryan Nelsen - MX: 00:14:56

There's something for everybody in the industry.

Ryan Nelsen - MX: 00:14:59

It's where the very best of the best are gathering in the mountains of Utah.

Ryan Nelsen - MX: 00:15:03

To talk about the most important challenges ahead of them.

Ryan Nelsen - MX: 00:15:06

We do it in the fall and September the mountain and the leaves are

Ryan Nelsen - MX: 00:15:09

changing from green to yellow and red.

Ryan Nelsen - MX: 00:15:12

the vibe, fresh air it's away from sort of New York and other places

Ryan Nelsen - MX: 00:15:16

where it can feel a little bit stuffy.

Ryan Nelsen - MX: 00:15:19

And the people I think is what make the difference it's a really senior

Ryan Nelsen - MX: 00:15:23

group that comes out founders, CEOs, VPs in banking, FinTech builders.

Ryan Nelsen - MX: 00:15:29

We have three tracks for builders and doers and dreamers that are.

Ryan Nelsen - MX: 00:15:33

working on different things.

Ryan Nelsen - MX: 00:15:34

So we're really excited to bring it to life this year this last year we

Ryan Nelsen - MX: 00:15:38

had some amazing feedback and going even bigger and better this year.

Tedd Huff - Host: 00:15:44

Yeah When I looked at the agenda, my first reaction

Tedd Huff - Host: 00:15:46

immediately was like, wow, this is not your average FinTech event.

Tedd Huff - Host: 00:15:51

There are hackathons, which is pretty common.

Tedd Huff - Host: 00:15:53

Now it didn't used to be, but it is now, concerts, sunrise, hikes

Tedd Huff - Host: 00:15:58

a film screening, and last but not least a ton of educational sessions

Tedd Huff - Host: 00:16:03

that are all over the place.

Tedd Huff - Host: 00:16:04

You mentioned the three tracks.

Tedd Huff - Host: 00:16:06

and that is really cool to see.

Tedd Huff - Host: 00:16:09

It got me thinking, what was the thought behind the agenda,

Tedd Huff - Host: 00:16:14

the speakers and the activities.

Ryan Nelsen - MX: 00:16:19

absolutely if you recall last year for anybody, that got to come

Ryan Nelsen - MX: 00:16:22

last year, we had Peyton Manning come out.

Ryan Nelsen - MX: 00:16:24

We had Mario Andrei come out.

Ryan Nelsen - MX: 00:16:25

We had Apollo Ono and Allison, Felix, and, some incredible speakers that, really,

Ryan Nelsen - MX: 00:16:30

I think got a lot of excitement and.

Ryan Nelsen - MX: 00:16:32

I think.

Ryan Nelsen - MX: 00:16:32

We tied in a lot of relevance to the industry this year, we leaned in a

Ryan Nelsen - MX: 00:16:36

little bit harder on industry and some of the icons and luminaries within the

Ryan Nelsen - MX: 00:16:39

industry, to make sure that everybody left with a really solid game plan and

Ryan Nelsen - MX: 00:16:43

action plan inspired to go take on.

Ryan Nelsen - MX: 00:16:46

the world ahead of them.

Ryan Nelsen - MX: 00:16:47

So we do have, will I am coming out to do a keynote he's gonna bring the

Ryan Nelsen - MX: 00:16:50

black Eyed Peas and do some awesome stuff, in the evening time for a

Ryan Nelsen - MX: 00:16:54

evening performance we got a really cool opening performance from Philip Bowen.

Ryan Nelsen - MX: 00:16:58

If you haven't checked him out on Instagram or TikTok he like.

Ryan Nelsen - MX: 00:17:01

Just blowing that up where he does fiddle over top of really popular

Ryan Nelsen - MX: 00:17:06

songs and it just kind of blows your mind So, entertainment's gonna

Ryan Nelsen - MX: 00:17:09

be awesome and amazing, in the mountain and fresh air of Utah.

Ryan Nelsen - MX: 00:17:12

But as I think about the agenda one.

Ryan Nelsen - MX: 00:17:15

We wanna bring people together to solve problems.

Ryan Nelsen - MX: 00:17:18

We wanna bring people together to help them accelerate their roadmap, accelerate,

Ryan Nelsen - MX: 00:17:21

the opportunities in front of them.

Ryan Nelsen - MX: 00:17:23

And so if you can take two days, two and a half days, leave renewed, ready

Ryan Nelsen - MX: 00:17:27

to go conquer the world, but also.

Ryan Nelsen - MX: 00:17:30

have a sounding board of your peers that can just answer questions that maybe

Ryan Nelsen - MX: 00:17:35

things that they've already been through.

Ryan Nelsen - MX: 00:17:37

And if you can leave two and a half days later with a playbook on a roadmap, and

Ryan Nelsen - MX: 00:17:40

I think we've done a really good job.

Ryan Nelsen - MX: 00:17:42

And so that's our game plan, coffee, mountainside, coffee

Ryan Nelsen - MX: 00:17:45

chats, fireside chats.

Ryan Nelsen - MX: 00:17:46

We actually have something called riff on a lift that we're actually gonna put.

Ryan Nelsen - MX: 00:17:49

individuals a little bit of a sign up and they'll be able to get on a

Ryan Nelsen - MX: 00:17:52

ski lift ride to the top of the ski lift talk and shop on what's going

Ryan Nelsen - MX: 00:17:57

on in their world at their companies.

Ryan Nelsen - MX: 00:17:59

And they'll get on the Alpine slide and take the Alpine

Ryan Nelsen - MX: 00:18:01

slide down and make it fun.

Ryan Nelsen - MX: 00:18:03

That arrives right at the base of the mountain where the opening reception is

Ryan Nelsen - MX: 00:18:07

gonna be, with food and music And we're doing sort of an October Fest style, for,

Ryan Nelsen - MX: 00:18:11

snowbird which is famous for that It'll be, it's a huge celebration and party,

Ryan Nelsen - MX: 00:18:15

but there's so much learning and so much, wisdom being shared that it's something

Ryan Nelsen - MX: 00:18:20

I just really hope people don't miss.

Tedd Huff - Host: 00:18:23

You're speaking to my German heritage by calling it Octoberfest.

Tedd Huff - Host: 00:18:26

So even more excited than before.

Tedd Huff - Host: 00:18:29

Your attendee list.

Tedd Huff - Host: 00:18:30

I, I dove into it, looked at it.

Tedd Huff - Host: 00:18:33

There's, it's a who's who's names of companies, but I don't feel

Tedd Huff - Host: 00:18:39

like that tells the whole story.

Tedd Huff - Host: 00:18:41

It doesn't really, to me, it doesn't really tell the whole story to who's

Tedd Huff - Host: 00:18:45

attending and why they're attending.

Tedd Huff - Host: 00:18:48

Could you expand on who and why they're attend?

Ryan Nelsen - MX: 00:18:52

Yeah, absolutely.

Ryan Nelsen - MX: 00:18:53

So you have everybody from founders and CEOs of FinTech companies.

Ryan Nelsen - MX: 00:18:57

that are coming to meet in founder forums and discussions, talking peer

Ryan Nelsen - MX: 00:19:01

to peer in what's working for them.

Ryan Nelsen - MX: 00:19:03

What's not market trends, market dynamics.

Ryan Nelsen - MX: 00:19:05

What's slowing, what's accelerating what are they missing?

Ryan Nelsen - MX: 00:19:08

Where are their blind spots?

Ryan Nelsen - MX: 00:19:09

So there's all those discussions happening on.

Ryan Nelsen - MX: 00:19:11

the mountain.

Ryan Nelsen - MX: 00:19:12

You then have those that are VPs or chief digital experience officers who

Ryan Nelsen - MX: 00:19:16

are thinking about the entire customer journey within that financial ecosystem,

Ryan Nelsen - MX: 00:19:20

where are the friction points in that journey and what can they do to

Ryan Nelsen - MX: 00:19:23

co-create more seamless experience.

Ryan Nelsen - MX: 00:19:25

You also have chief data officers that are here, uh, talking about data

Ryan Nelsen - MX: 00:19:29

and the value of data and the be the ability to go make data actionable.

Ryan Nelsen - MX: 00:19:33

Um, we have chief CMOs that are talking marketing strategy and taking insights,

Ryan Nelsen - MX: 00:19:38

to, go deliver better campaigns and more relevant offers to their.

Ryan Nelsen - MX: 00:19:43

members and users, and, ultimately you have a lot of builders whether

Ryan Nelsen - MX: 00:19:47

it's developers and, or chief product officers or product managers, engineers

Ryan Nelsen - MX: 00:19:52

that are building product connecting code and building new experiences

Ryan Nelsen - MX: 00:19:56

through APIs and our experience tools.

Ryan Nelsen - MX: 00:19:59

And so it's a, it's an ecosystem.

Ryan Nelsen - MX: 00:20:01

everybody leaves with new connections, but also, some new insights that.

Ryan Nelsen - MX: 00:20:06

Hopefully whether it's a founder talking to a founder or developer, talking to a

Ryan Nelsen - MX: 00:20:10

founder, leaving with, some awesome new

Ryan Nelsen - MX: 00:20:12

tools.

Tedd Huff - Host: 00:20:14

No, that's, that is fantastic.

Tedd Huff - Host: 00:20:15

in my mind is you're talking about this.

Tedd Huff - Host: 00:20:17

All I can do is I can see two guys coming together, white boarding a little

Tedd Huff - Host: 00:20:22

bit, or writing it down on notepads and eventually doing something similar

Tedd Huff - Host: 00:20:26

to what happened with MX, where two guys come together with similar ideas

Tedd Huff - Host: 00:20:30

and make something really big of it.

Tedd Huff - Host: 00:20:31

I can totally see that happening at one of these summits.

Tedd Huff - Host: 00:20:36

Now our time is just about up Ryan, but before we go, is there anything

Tedd Huff - Host: 00:20:41

that, that maybe I haven't asked about that you just gotta talk about?

Ryan Nelsen - MX: 00:20:46

Good question.

Ryan Nelsen - MX: 00:20:47

Yeah.

Ryan Nelsen - MX: 00:20:47

I think as we think about, being a part of MX MX truly what I loved about

Ryan Nelsen - MX: 00:20:53

coming to MX is it was a company that is truly looking out on behalf of the

Ryan Nelsen - MX: 00:21:01

ecosystem and truly wants to do good.

Ryan Nelsen - MX: 00:21:03

our co-founder Brandon Dewitt he passed away a year ago from a

Ryan Nelsen - MX: 00:21:06

five, five year battle of cancer.

Ryan Nelsen - MX: 00:21:08

And I think.

Ryan Nelsen - MX: 00:21:10

He left a lasting mark that at the end of the day, revenue doing things for the

Ryan Nelsen - MX: 00:21:16

taking shortcuts is not worth it it's what are you gonna go do to leave a legacy?

Ryan Nelsen - MX: 00:21:21

And how do we go leave a legacy in this industry of building for

Ryan Nelsen - MX: 00:21:24

10, 20, 30, 50 years out, that the infrastructure in place that we're

Ryan Nelsen - MX: 00:21:29

doing now is gonna be robust enough enterprise Great enough, secure enough.

Ryan Nelsen - MX: 00:21:34

To go have thousands and millions of developers build on top of our

Ryan Nelsen - MX: 00:21:39

platform and doing it right treating our customers the right way, making

Ryan Nelsen - MX: 00:21:43

sure that they, are having an experience that we would expect them to have is

Ryan Nelsen - MX: 00:21:47

really where we're really focused.

Ryan Nelsen - MX: 00:21:48

And proud to be a part of this company is what I'd say.

Tedd Huff - Host: 00:21:53

If they wanna learn more about you, the summit and MX, what

Tedd Huff - Host: 00:21:58

is the best way to connect with someone?

Ryan Nelsen - MX: 00:22:01

Absolutely.

Ryan Nelsen - MX: 00:22:02

mx.com is our website.

Ryan Nelsen - MX: 00:22:03

If you wanna go to the summit mx.com/summit, we'll have everything

Ryan Nelsen - MX: 00:22:07

you need for you there to get registered and feel free to connect

Ryan Nelsen - MX: 00:22:09

on LinkedIn, whatever we can do to, help make sure you have what you need.

Tedd Huff - Host: 00:22:13

Thanks, Ryan, I'm gonna go ahead and put all of that in

Tedd Huff - Host: 00:22:15

your show notes and the description.

Tedd Huff - Host: 00:22:17

So if you're reading or listening or watching this, you'll be able to click

Tedd Huff - Host: 00:22:21

on the link and take you straight to both mx.com as well as mx.com/.

Tedd Huff - Host: 00:22:26

Summit to learn more.

Tedd Huff - Host: 00:22:28

Ryan this has been a lot of fun and I am super excited to attend.

Tedd Huff - Host: 00:22:32

I can't wait to interview some of the speakers and be part

Tedd Huff - Host: 00:22:35

of the MX magic at snowbird.

Ryan Nelsen - MX: 00:22:39

Thank you, Tedd.

Ryan Nelsen - MX: 00:22:40

It's been a lot of fun.

Ryan Nelsen - MX: 00:22:40

I really get appreciate getting to know you as well.

Tedd Huff - Host: 00:22:43

Thanks for sitting down and sharing with us.

Tedd Huff - Host: 00:22:46

Your story is all